World Travel Market London 2026 — WTM London

WTM London 2026: Exhibition Stand Design & Booth Fabrication

World Travel Market London 2026 takes place from 3 to 5 November 2026 at Excel London, United Kingdom. WTM London brings travel and tourism professionals together to present destinations, explore travel products and develop business relationships.

For exhibitors, a successful presence starts with a stand that explains the offer and supports the conversations taking place inside it. Tourism boards, hotels, tour operators and travel technology businesses have different presentation needs. The booth should reflect those differences rather than rely on a standard arrangement.

Krrish Creation offers exhibition stall design, branding and exhibition stand fabrication for businesses planning their international exhibition presence. Share your WTM London floor plan, brand requirements and budget to discuss a project-specific proposal.

Request a WTM London 2026 exhibition stand proposal

WTM London 2026 Dates, Opening Hours and Exhibition Venue

WTM London 2026 runs from 3 to 5 November at Excel London. The show opens from 9:30 AM to 6:00 PM on 3 and 4 November, and from 9:30 AM to 5:00 PM on 5 November. All timings are London local time.

The venue address is Royal Victoria Dock, 1 Western Gateway, Royal Docks, London E16 1XL, United Kingdom. Use the organiser’s current venue and travel information to plan your arrival.

Exhibition opening hours are separate from contractor access and build-up schedules. Before confirming production, obtain the current exhibitor manual and check design approval deadlines, delivery arrangements, installation access and dismantling requirements.

Visit the official WTM London website for registration and event updates.

What Is World Travel Market London?

World Travel Market London is an international event for the travel and tourism industry. It provides a setting for travel businesses and destinations to introduce their products, meet industry contacts and discuss commercial opportunities.

For a prospective exhibitor, the useful question is whether the event supports your business objectives. Identify the markets you want to reach, the organisations you want to meet and the products you intend to promote before deciding how to use your stand.

Exhibition Stands for Tourism Boards and Destination Brands

A destination stand should communicate what makes the place relevant to travel buyers. Strong imagery can attract attention, while clear product categories help visitors understand the experiences, regions and travel programmes available.

If several partners are sharing the booth, organise the stand so buyers can find the right representative. A shared destination identity should remain visible while individual partners have enough space for their own introductions and meetings.

Exhibition Booth Design for Hotels and Hospitality Groups

Hotels and hospitality brands often need space for scheduled conversations. Plan seating around the number of simultaneous meetings rather than adding furniture after the main structure has been designed.

Use property images, location information and concise selling points to support the discussion. Keep presentation screens and brochures accessible without covering meeting tables with unnecessary material.

Travel Technology Exhibition Stands

Travel technology exhibitors may need software demonstration stations, screens and space for short consultations. A visitor should understand the purpose of the solution before watching a detailed presentation.

Position demo areas so viewers can gather without obstructing the entrance. Confirm internet and other technical requirements with the appropriate providers, and prepare a backup presentation for situations where a live demonstration is unavailable.

Exhibition Stand Design for WTM London 2026

Effective exhibition stand design connects brand visibility with practical use. Your stand should be recognisable from the aisle, easy to enter and comfortable for the people holding conversations inside it.

Start by defining the visitor journey. Decide where introductions will happen, where detailed meetings will take place and how visitors will access brochures, screens or partner information. The layout should support those activities without creating congestion.

Custom Exhibition Stall Design for Travel Brands

A custom concept allows the structure, display features and meeting layout to respond to your brief. It can be useful for a destination showcase, a hospitality group with several properties or a business presenting different travel products.

Explore Krrish Creation’s custom exhibition stall designer services to discuss a concept based on your allotted space, brand guidelines and exhibition objectives.

3D Exhibition Stand Design and Layout Review

A 3D design helps your team review the proposed stand before fabrication. Check the branding, entrances, seating, counters, storage and screen positions from several viewpoints.

For a meeting-focused exhibition booth, test the layout against realistic use. Consider whether chairs can be moved comfortably, whether people can reach occupied tables and whether waiting visitors have somewhere to stand.

Review dimensions and materials alongside the visuals. A render explains appearance, while the specifications establish what will be produced.

Exhibition Graphics for Destination Storytelling

Use a clear hierarchy in the graphics. The destination or company identity should be visible first, followed by the main offer and supporting information.

Choose imagery that accurately represents the destination or product. Keep licensing and print quality in mind, and avoid placing essential information where furniture or visitors will regularly block it.

Country Pavilion and Shared Exhibition Stand Planning

A shared pavilion has to accommodate both a common identity and the needs of its participating businesses. Plan partner positions, meeting allocations and shared facilities before the visual concept is finalised.

The number of exhibitors alone does not determine the layout. Consider the team size, expected appointments, brochure requirements and whether each partner needs a dedicated counter or meeting table.

Individual Partner Branding Within a Shared Pavilion

Use consistent signage to help buyers identify participating businesses. Clearly labelled partner areas can make introductions easier while maintaining a cohesive destination presentation.

Agree the hierarchy of national, regional and individual branding early. This helps reduce conflicting artwork requests and late changes during production.

Meeting Areas and Shared Storage

Meeting capacity should reflect how the pavilion will operate. Some exhibitors need dedicated tables, while others may be able to use a shared appointment area.

Plan storage for brochures, personal belongings and supplies. A properly sized storage area helps keep public spaces clear and allows meeting tables to remain useful throughout the show.

Exhibition Stand Fabrication for WTM London

Exhibition stand fabrication turns the approved design into a physical booth. The production scope should define structure dimensions, materials, finishes, graphics and assembly details.

International projects also require a clear plan for delivery and installation. Confirm which components will be produced, hired or sourced locally as part of the written quotation, together with responsibility for packing and transport.

Reception Counters, Meeting Furniture and Displays

A reception counter should help visitors find the right person without becoming a barrier across the entrance. Its size and location should suit the booth’s open sides and expected activity.

Meeting furniture should be selected for available space and practical use. Screen placement, brochure displays and charging arrangements should be considered during planning rather than added around the finished layout.

Graphics Production and Artwork Approval

Prepare artwork using the approved print dimensions and confirm logos, colours, images and text before production. Destination names, property names and partner details should receive a separate proofreading check.

Document approval so the fabrication team works from the correct files. Late artwork changes may affect both cost and the production schedule.

Installation, Handover and Dismantling Scope

The proposal should identify installation and dismantling responsibilities, the planned handover time and arrangements for hired or reusable items after the event.

Krrish Creation’s scope focuses on booth design, branding and fabrication. Venue power supply, event manpower, internet services, rigging and other specialist requirements must be confirmed separately with the organiser or authorised providers where applicable.

How Much Does a WTM London Exhibition Stand Cost?

WTM London exhibition stand cost depends on booth size, construction, materials, graphics, meeting furniture, screens, transport and installation requirements. A shared pavilion may also require additional coordination and partner-specific display components.

Request a quotation based on the actual floor plan. Comparing only a per-square-metre rate can overlook differences in finishes, deliverables and exclusions.

What to Check in a WTM Stand Quotation

• Design deliverables, revision scope and approval milestones.
• Structure dimensions, materials and finish specifications.
• Graphics, counters, seating, displays and storage inclusions.
• Delivery, installation, handover and dismantling responsibilities.
• Organiser charges, utilities, specialist services and taxes.
• Payment terms and the process for pricing approved changes.

How to Choose an Exhibition Stand Builder for WTM London

Assess an exhibition stand builder through relevant work, clear specifications and the proposed execution plan. A contractor should understand how your stand will be used, not simply how it should look.

Ask how design changes, artwork approvals and delivery coordination will be handled. Confirm what is included rather than assuming that a general service description covers every requirement.

Choose a Layout That Supports Your Meetings

The best exhibition stand design for your business should help visitors understand the offer and allow your team to work comfortably. Compare concepts by meeting capacity, visitor access, branding clarity and storage as well as visual appearance.

Krrish Creation’s custom exhibition stand builders service can be discussed around these project-specific requirements.

Confirm WTM and Excel London Requirements

Use the current exhibitor manual to check design submissions, construction restrictions, required documentation and contractor arrangements. Requirements may depend on the proposed stand and activities.

An independent trade show booth contractor should distinguish its responsibilities from those of the event organiser and venue service providers.

Prepare Your WTM London 2026 Exhibition Brief

Send a clear brief when requesting a stand proposal. Include:

• Company or destination details, website and brand guidelines.
• Booked hall, stand number, dimensions and open sides.
• Participating brands, partners and expected team size.
• Meeting capacity, screen, counter and storage requirements.
• Target buyers, priority markets and exhibition objectives.
• Budget range, artwork availability and organiser deadlines.

Prepare Your WTM Booth for Useful Business Follow-Ups

Agree a simple enquiry process before the exhibition. Record each visitor’s business, market, product interest and requested next step. For scheduled meetings, prepare relevant material so the discussion can move beyond a general introduction.

Assign follow-up responsibilities before the team travels. A clear process for sending proposals, property details, itineraries or demonstration links helps maintain continuity after the event.

Evaluate participation using qualified conversations, completed appointments and subsequent opportunities. Visitor numbers can provide context, but they do not show whether the stand reached the right buyers.

Request WTM London 2026 Exhibition Stand Design and Fabrication

Contact Krrish Creation to discuss exhibition stall design, exhibition stall fabrication and custom booth requirements for WTM London 2026.

Share your floor plan, brand files, meeting requirements and budget. Project availability, production feasibility and organiser deadlines should be confirmed before committing to the build.

Send your WTM London exhibition stand brief

Krrish Creation is an independent exhibition stand services provider. This page does not imply official appointment or endorsement by WTM London, RX or Excel London. Check the official event website for current registration, access and exhibition information.